12 April 2024
On 12 April 2024, the Industry and Information Technology Bureau of Shenzhen Municipality and other departments issued the “Various Measures for Promoting the High-quality Development of the Intelligent Terminal Industry in Shenzhen Municipality” (“the Measures”). The Measures proposed to establish domestic and international exhibition and sales platforms for Shenzhen brands, encourage key enterprises in the terminal supply chain, electronic product retailers, and cross-border e-commerce enterprises to fully utilize overseas marketing channels and promotional experiences to support the expansion of the terminal industry chain both domestically and internationally. In addition, the Measures aimed to support key enterprises in leveraging their advantages in emerging markets along the “Belt and Road” to create overseas bases for Shenzhen brands and facilitate the establishment of Shenzhen terminal brand exhibition and sales centres in designated assistance areas. The Measures have come into effect on 12 April 2024 and will remain valid until 31 December 2026.