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Mainland Policies and Measures

Notice of Issuing “Several Measures for Promoting High-quality Development of E-commerce Industry in Guangzhou Municipality”

14 February 2025

On 14 February 2025, the Guangzhou Municipal Commerce Bureau (“the authorities”) issued the “Notice of Issuing “Several Measures for Promoting High-quality Development of E-commerce Industry in Guangzhou Municipality”” (“the Measures”). The Measures announced that e-commerce enterprises whose annual online retail sales of physical goods exceeded RMB 3 billion, RMB 10 billion, RMB 20 billion, RMB 50 billion and RMB 100 billion during the period from 2025 to 2027, and the average growth rate in the two consecutive years prior to reaching each level was not less than 10%, 6%, 4%, 3% and 2%, a one-off award of not exceeding RMB 1.5million, RMB 2.5 million, RMB 4 million, RMB 6 million and RMB 10 million, shall be provided, respectively, in the following year. These Measures shall be valid for 3 years.

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